Product Pricing Techniques

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About Course

The Product Pricing Techniques course is designed to equip entrepreneurs, product managers, and marketing professionals with the essential skills and knowledge needed to develop effective pricing strategies.

Pricing is not merely about setting a number; it involves understanding market dynamics, consumer behavior, and the overall value proposition of your product. This course will cover various pricing models and techniques, helping participants analyze costs, assess competition, and determine optimal pricing strategies that maximize profitability while meeting customer expectations.

By the end of this course, you will have a solid foundation in product pricing that can significantly impact your business’s success.

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What Will You Learn?

  • The importance of pricing as a critical component of the marketing mix.
  • Different pricing strategies and models (e.g., cost-plus pricing, value-based pricing).
  • How to conduct market research to inform pricing decisions.
  • Techniques for analyzing competitors’ pricing and positioning.
  • Strategies for implementing dynamic pricing and promotional discounts.

Course Content

Product Pricing Techniques

  • Introduction to Pricing Fundamentals
  • Pricing Strategies Overview
  • Market Research for Pricing Decisions
  • Implementing Dynamic Pricing
  • Evaluating Price Changes
  • Product Pricing Techniques Quiz
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